The best advice I have seen written on developing and delivering a pitch for start-up capital was writing a couple years ago by Guy Kawasaki. Some of you may be familiar with Guy as he has been writing books, blogging and tweeting for some time. In his book, The Art of the Start, Guy lays [...]
Continue reading →Guy Kawasaki and the 10/20/30 rule + The Pitch Refinement Sessions = Success!
March 23, 2013 By Mike Colwell
The Fundamentals of Raising Capital – the 10 min summary
March 21, 2013 By Mike Colwell
In my work at the BIZ, I receive more questions about raising capital than any other subject. Last March the BIZ hosted a one day seminar on raising capital. We covered a series of topics that educates the entrepreneur or business person on the fundamentals of raising capital. To close the seminar out I provided a [...]
Continue reading →March 2013:
Hicks and Santana Give BIZ Attendees a Lesson in Media Relations
March 19, 2013 By Mike Colwell
“From a marketing standpoint the press is your best friend, but you have to understand how to work with them and that the old classic textbook press release is irrelevant today,” announced Business Innovation Zone Executive Director Mike Colwell to an overflow audience at the March BIZ luncheon. “That’s why I asked these guys to [...]
Continue reading →Marketing: Effective or Because You Like It?
March 19, 2013 By Mike Colwell
I was working with a group a while back who were finalizing their branding. They were fixated on the logo design. Unfortunately for them, the whole selection process revolved around which one they liked best. They did not ask past or potential customers for their opinion. They did not follow best practices in logo design. [...]
Continue reading →Raising Capital and Patents, Intellectual Property
March 19, 2013 By Mike Colwell
A common question I hear concerns patents and other intellectual property such as trademarks. Entrepreneurs are often not sure if they should go through the process of obtaining a patent, copyright or trademark. There are many things to consider in making these decisions. One area that is often overlooked is the effect intellectual property has [...]
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