March 2013: Hicks and Santana Give BIZ Attendees a Lesson in Media Relations

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Photo of Marco SantanaPhoto of Lynn Hicks“From a marketing standpoint the press is your best friend, but you have to understand how to work with them and that the old classic textbook press release is irrelevant today,” announced Business Innovation Zone Executive Director Mike Colwell to an overflow audience at the March BIZ luncheon. “That’s why I asked these guys to come in, so that you might understand their perspective and learn from them,” he said by way of introducing Lynn Hicks and Marco Santana, Executive Business Editor and Tech/Entrepreneurship Writer respectively of the Des Moines Register.

In an hour long presentation involving prepared comments, extensive Q&A, and a rather novel one-act play the two shared tips and insights around three broad categories focusing on; the press release as a medium of outreach, the type of story that resonates with a reporter and the importance of establishing a mutually enhancing relationship with the press.

Download a summary of the conversation (pdf file)

 

 

 

Written by Mike Colwell

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