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When presenting an idea or concept to a person or an audience, it is often beneficial to open with the close. In other words, tell the audience where you are going to end. For example, if you are presenting a product to a customer you would begin the presentation with a statement of what buying your product will do for them. Next you would present the details of the product, the benefits, the problems your product solves, the requirements of implementing the product etc. To wrap up, you would restate your opening statement of what the product will do for the customer.
This is a very direct way of presenting that keeps the audience’s attention. They know where you are headed and are often interested to see how you make your case.
In a persuasive presentation you might open with “We need to support XXX effort”, then go on to explain the details. Again wrapping up with a restatement of the opening “We need to support XXX effort”
Either way, your audience knows from the start what you are intending and can stay connected to your pitch.
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