The best advice I have seen written on developing and delivering a pitch for start-up capital was writing a couple years ago by Guy Kawasaki. Some of you may be familiar with Guy as he has been writing books, blogging and tweeting for some time.
In his book, The Art of the Start, Guy lays out in depth his rules for slide decks and pitching a company. Here is my take on the three key points of the 10/20/30 rule :
- 10 slides – Each has a very specific purpose. From my perspective, if you do not have the potential investor/ partner’s attention by slide 5, you can pack it in.
- 20 minutes – That is the most you should take up with presenting. If the meeting is an hour, you want 40 minutes of questions. If you don’t get any questions, that is a good sign you failed. A good presentation inspires questions!
- 30 point font – I do not want to read your slides. I want to hear you explain it to me. That way I can not only judge your idea but you as well. Also, I can’t see worth a darn!
Here is a link to a blog post Guy wrote a while back with a simple overview of the 10/20/30 rule.
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(This post originally ran in March of 2010. From time to time I re-publish older posts I think are still relevant)