April 17: Katie Roth to Share Insights on Hiring and Retention in a Shrinking Labor Pool

Katie Roth“We’ve got this huge labor shortage coming down the pipe, it was looming before the recession, and it’s back on the track and headed right for us and that is going to create serious issues for hiring in the not so distant future,” observes Katie Roth, Owner and President of PorticoHR, a West Des Moines employment placement agency. “It will make it all that much more crucial to find the right person and retain them.”

Roth, certified by the Society for Human Resource Management as a Senior Professional in Human Resources, brings nearly three decades experience in hiring and recruitment to the podium when she addresses these issues at the April edition of the Business Innovation Zone.

Discussing some common mistakes she has witnessed over the years as well as some tips on finding and retaining the right people will be the core component of her talk. “From hiring on instinct, or failing to ask the right questions to not having good job descriptions or putting the right person in the wrong job, there are a number of traps companies tend to fall into,” explains Roth of errors that often lead to going through the whole process again when the hire does not work out.

Additionally, knowing how and where to look for the right person is a critical component to successful hiring in a shrinking labor pool she contends, “I’m fond of telling people that the person you are looking for is very probably not looking for you.”

“The other big issue that ties directly to this challenge is employee retention, after you have found the person who wasn’t looking for you, how do you keep them,” she says of another issue on which she intends to share insights. Citing a recent article in Success Magazine she shares that younger professionals tend to determine their long-term prospects with a company on the first day. She plans to share several activities that will enhance the probability of retaining good employees if executed early in their tenure.

The keys to retention have changed somewhat with the changing workforce demographics and Roth admits that many of these retention steps are common sense, but the reality is businesses tend to ignore common sense in favor of long established ways of doing things. “For instance,” she cites, “ninety-nine percent of companies start new employees on Monday, despite the fact that Monday morning is the worst time to introduce a new person into the workplace.”

This former Vice President and shareholder of Merit Resources and one time regional finalist for the Entrepreneur of the Year award sponsored by Ernst & Young, welcomes Human Resource professionals from large business concerns as well as fellow entrepreneurs to the presentation and encourages them to come with questions. “Hiring good people is like looking for a needle in a haystack,” she remarks, “hopefully I can help people know where to look, and how to hold onto it when they find it.”

$15 admission fee (includes lunch)
11: 30 a.m. – 1:00 p.m.
April 17th 2013

The Greater Des Moines Partnership
700 Locust St., Suite 100

Purchase your tickets at https://tikly.co/BusinessInnovationZone  — Contact us at events@bizci.com for more information.

Reasonable accommodations for persons with disabilities will be made if requested at least two weeks in advance. Contact the BIZ for details.

Formed in 2007 by the Greater Des Moines Partnership, the BIZ’s mission is to connect entrepreneurial needs with qualified resources and to provide guided professional and business direction. The BIZ helps entrepreneurs maximize their successes by helping them navigate resources, strengthen knowledge, improve skills, form strategic alliances and secure proper capitalization.

 

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