“Being powerful is like being a lady. If you have to tell people you are, you aren’t.” (Margaret Thatcher)
There is so much truth in this statement and it applies to start-ups. Let’s face it, if you are a start-up, you are not the biggest. What you are is different, special, specific, new, faster, more fun, less expensive, or just plain WOW. Any way you say it, you won’t be believed by saying it, you will have to demonstrate it.
Let your customer see you or feel you in action. What matters is what they decide you are. When you are interacting with your circle of connections, lead them through actions, emotion, performance, informing or responding.
If you are selling project management services, don’t tell them you’re organized; make sure your actions, communications and other interactions show an organized, plan-full person.
Telling them just does not work, you have to demonstrate it. Have you seen any great examples of demonstrating their brand?